★★★★★ 4.9 from 10k+ verified reviews
600k+ journalers scribble with STM
Ten colours Two papers. One journal.
THE CHOICE
Choose how you create.
Every other journal decides your paper for you. The Iconic lets you choose: thick 160gsm for markers, paint and layered spreads or smooth 120gsm that fountain pens glide across, with more pages in the same book.
160gsm: markers, paint and layering
120gsm: fountain pen friendly, everyday writing
Same price, whichever you choose
THE PAPER
The back of every page stays yours.
Pens, brush markers, even paint, the ink stays where you put it. No bleed, no ghosting, so every spread gets a clean page behind it and no page in your journal is wasted.
THE SETUP
Page one is ready before you are.
A pre-printed key, index, numbered pages and a pen test page, plus a layout divider guide in the box. The tedious setup evening is already done; your first entry can be an actual entry.
THE BUILD
Considered, down to the last stitch.
True lay-flat binding that stays open where you leave it. A pen loop and elastic closure. Two bookmarks so your weekly spread and your collections are never more than a flick apart. All wrapped in textured vegan leather.
THE FEEL
The cover people ask about.
The Iconic cover carries STM's embossed doodle art, a story you can trace with a thumbnail. It's the journal people pick up off your desk and ask about.
One journal. Three lives.
Plan your week. Journal your evenings. Create something beautiful in between.
IN THE BOX
Everything you need to start and keep.
A black fineliner pen, a layout divider guide, and a printed storage box that keeps a finished journal safe on the shelf. Everything you need to start, and to keep what you started.
Not all dotted journals are created equal.
Here's what you actually get for your money.
| STM Iconic | Typical dotted notebook | |
|---|---|---|
| Choice of two papers | ✓ 160 / 120gsm | ✗ |
| Embossed art cover | ✓ | ✗ |
| Fineliner pen included | ✓ | ✗ |
| Key, index & numbered pages | ✓ | ✗ |
| Pen test page | ✓ | ✗ |
| Layout divider guide | ✓ | ✗ |
| Journal storage box | ✓ | ✗ |
| Cover colours | 10 | 2–3 |
Journalers can't put it down.
★★★★★ 4.9 out of 5
based on 1,000+ verified reviews
★★★★★
"I like the whimsy of the Iconic"
"My third journal is on its way! I have bought the Teal Iconic and the purple Pro… The paper is so smooth, my pens just float across the surface. It's my grocery list, planner, journal and art doodle place. If you are on the fence between this and another book, get it you won't be disappointed."
Amanda · Iconic, Teal · ✓ Verified buyer
★★★★★
"The BEST bullet journal option on the market"
"I tested all my pens on the provided pen test page, and there was actually no ghosting! They use distinct (but still subtle) marks to indicate the very center of the page, so making spreads is going to be a WHOLE LOT easier. I'm very happy with this bujo!!"
Lacey. · Charcoal, 160gsm · ✓ Verified buyer
★★★★★
"My 5th Scribbles That Matter journal"
"I started buying them two years ago. The paper quality is the best I've seen among other popular brands… With the new paper thickness, I don't have any bleeding whatsoever. I'm a loyal Scribbles That Matter customer."
Kellie S. · 160gsm, Mint · ✓ Verified buyer
Questions, answered.
Everything you need. Nothing you don't.
Two papers to choose from, setup done from page one, a fineliner to begin and a box to keep it in. The quietest journal in the room - until you open it
100-day happiness guarantee · Express shipping on all orders · Ships within 24 hours